In the A – Z of Marketing, X is for … Finding Your X Factor
In the A - Z of Marketing, X is for ... Finding Your X Factor To celebrate the forthcoming launch of my virtual book tour on 1 October, here is a section from the book for...
Do You Work With Your Competitors or Against Them?
Do You Work With Your Competitors or Against Them? Once upon a time there was a very successful business consultant - let's call him William - who ran a number of Retreats for businesses. Every year...
In the A – Z of Marketing, V is for – Values
In the A - Z of Marketing, V is for - Values I hear a lot of people talk about their values and those of their business, they tell me that their values are things like...
In the A – Z of Marketing, U is for … Unique
In the A ? Z of Marketing, U is for ... Unique What makes you different? What makes you stand out from all the other people who do exactly what you do? I meet a lot...
How Do You Find the Time for Marketing?
How Do You Find the Time for Marketing? In September last year I published my second book. I ordered plenty of copies and started telling people about it. I took it to networking meetings in order...
In the A – Z of Marketing, T is for – Targeted Marketing
In the A - Z of Marketing, T is for - Targeted Marketing I often meet people who tell me they've tried all sorts of different types of marketing because "Well, you have to, don't you,...
In the A – Z of Marketing, S is for – Service (both types!)
In the A - Z of Marketing, S is for - Service (both types!) What do I mean by both of them? I mean the service that you sell and the service you provide. Still confused?...
Content is Queen
Content is Queen When I first set up Appletree back in 2000, I worked as a freelance copywriter. I wrote content for all sorts of marketing material, for all sorts of small businesses. As time has...
In the A – Z of Marketing, R is for – Referrals
In the A - Z of Marketing, R is for - Referrals R could be about Reputation, Relationships or Regular Marketing. They are all important and I've written about all of them recently, so I decided...
In the A – Z of Marketing Q is for … Questions
In the A - Z of Marketing Q is for ... Questions In the olden days, to promote your business and sell your services to a potential customer, you would turn up at their office and...
