How Can You Use Authentic Marketing To Grow Your Business?
How Can You Use Authentic Marketing To Grow Your Business? So far, 2014 has been a really good year for Appletree. In fact, in terms of profitability, it has been the best year in all the...
Magic Notes – How to Use them for Great Presentations
Speaking in public is a great way to promote a service business. It gives your audience the chance to experience you and a get a taste of what you could do to help them. It boosts...
Content is Queen
Content is Queen When I first set up Appletree back in 2000, I worked as a freelance copywriter. I wrote content for all sorts of marketing material, for all sorts of small businesses. As time has...
In the A – Z of Marketing Q is for … Questions
In the A - Z of Marketing Q is for ... Questions In the olden days, to promote your business and sell your services to a potential customer, you would turn up at their office and...
What are the 3Ps of Presenting?
What are the 3Ps of Presenting? Over the years I've heard many different tips and ideas on how to give great presentations. Recently I learnt about the 3Ps of Presenting from a brilliant presenter and speaker,...
In the A-Z of Marketing, K is for … Knowledge
In the A-Z of Marketing, K is for ... Knowledge I wrote in this blog a couple of weeks ago about how sharing your expertise is a great way to promote your business and grow your reputation....
Can A Trade Show Actually Bring You Money?
Can A Trade Show Actually Bring You Money? In the modern digital age that we live in, communication between one and other has become such an easy task. With the use of platforms such as...
How NOT to Do Exhibitions
How NOT to Do Exhibitions I never used to enjoy attending exhibitions. As an exhibitor, I didn't like standing behind a table trying to hand out leaflets to people who weren't really interested. As a visitor,...
Because People Buy When They Trust You
When someone trusts you, they are more likely to buy from you. How do you build trust? By developing credibility. What is credibility and how do you go about building it? When you provide a service...
Can Social Media Really Bring Business Your Way?
A very wise man once said "The only way to make sense out of change is to plunge into it, move with it, and join the dance." (Alan Watts, British philosopher). How can this sentence apply...
