“How Do I Keep My Clients?”
In last week’s blog we looked at the problem that many services businesses struggle with – the problem of losing clients. Read that post again if this is something your business struggles with. So how do...
“Help – I’m Losing Clients!”
So you’ve been running your business for a while, delivering your coaching, consulting or training services to a growing number of clients. You’re even getting the hang of promoting your business and attracting new prospects and...
How Do You Attract the Right Clients to Your Business?
So you’ve set up your own business, because you want to spend your time doing what you love, helping the sort of clients that you want to work with. But is it going to plan? Or...
What Can You Learn from the Easter Bunny about Marketing?
This year in my email newsletter, Scribbles, I decided to look for something topical to write about each month, which is related to marketing. So because Easter falls in March this year, in the March issue...
How Can You Use Twitter to Grow Your Business?
This month in my blog we’ve been looking at the issue of how to grow your coaching, consulting or training business. At the start of the month we discussed some of the issues that could be...
How Do You Show Your Clients How Much You Love Them?
Many people think that the way to grow a successful business is by winning plenty of new clients. They do lots of marketing and focus on winning sales. They spend all their time looking for ways...
How to Use a Blog to Show How Your Business is Better than Your Competitors
Two weeks ago in this blog, I wrote about the problem that many small service businesses face, in that their competitors seem to be getting all the work. You can read that blog again here. Following...
The Business of Running a Church
In December 2015 I spent the weekend with my friend Katie, who is a vicar. She had recently moved to a new parish, with a large church in a market town in Essex and a number...
Social Imagination – or the Importance of Standing in the Shoes of Your Customer
You’ve probably heard how important it is to be able to stand in the shoes of your customer – to be able to see things from their perspective, when promoting your business. Doing this helps you...
Do You Have a Marketing Plan for This Year?
Last year I wrote a number of blogs about the best marketing tools you can use for your business. I covered a range of different marketing activities that work really well for us here at Appletree...
