Do You Plan Your Marketing?
I suppose you may be thinking "Do I need to plan marketing?" In short, yes you do. Marketing is a vital organ in your business and it needs to be managed to constantly promote the business...
Wanted – Another Marketing Apprentice!
After a tough time in 2012, we've turned Appletree around and are now growing again! We've taken on so many more lovely clients in the last 12 months that we're now looking for another MARKETING APPRENTICE...
Have you written a book?
Have you ever considered writing down your experiences and expertise? Advertising your expertise and experience in the medium of a book can be a help your brand to gain more value and your business to gain...
Simple Things to Improve the Performance of Your Website
You've got a website to help promote your business, excellent. Now, when was the last time you looked at it? When was the last time you looked at it from your customer's perspective? During a marketing...
The 80/20 Rule of Relationships – The Easiest Way to Grow Your Business
I've been reading The 80/20 Principle by Richard Koch. While I think that 80% of the messages could have been condensed into 20% of the pages (there's a lot of repetition) there are some interesting ideas...
The Secret of Segmentation Part One
I'd like to tell you about two of our clients who have recently run very successful events. For both of them, the secret to the success of their events was in segmentation ? targeting the right...
YouTube vs. Vimeo – Which Should I Use?
Recently I've noticed a lot of interest in online videos and where to store them. The two obvious choices for video storage are YouTube and Vimeo. Many struggle to decide which website to choose because there...
Where Is Your Business Going This Year?
The February issue of my newsletter generated the largest response I've had for some time. It prompted people I've not heard from for years to get in touch. So I thought I'd share it with you...
Increase Referrals by Improving Your Online Presence
"I want my website and LinkedIn to work properly for me and my business," said Sue. "What do you want them to do for you?" I asked her. "I'm not sure," she replied. "I just think...
Zen and the Art of Customer Service
What usually happens when you decide to stop using a service? You might email your service provider to tell them you're going and that's often it. No one waving goodbye to a valuable customer. No one...
