Don’t Use Price to Promote Your Business!
Do you use price to promote what you do? Do you ever tell potential clients that what makes you better than, or different to your competitors, is that you’re cheaper than them? How often do you...
Minimal Marketing – What Can You Get Away With?
“What’s the bare minimum marketing I can do for my business?” “I’m really busy, so do I still need to do any marketing?” “What will happen if I don’t do any marketing for a while?” These...
Is There a Time NOT to Go Networking?
Is There a Time NOT to Go Networking? One day last week we had a really busy day in the office, with some interesting issues to sort out. By the end of the day I was...
How To Get Recommendations – Find Out What Your Clients Don’t Like About Your Service!
How To Get Recommendations – Find Out What Your Clients Don’t Like About Your Service! The Appletree Client Survey – Part Two In December I wrote about how we commissioned a client survey, to...
How Do You Encourage Other People to Say Yes to Your Sales Proposal?
How Do You Encourage Other People to Say Yes to Your Sales Proposal? Last year one of my clients asked me to write a newsletter for him, about how to influence people and, in particular,...
How to Use a Soft Start for Your Presentations
How to Use a Soft Start for Your Presentations Many years ago, I learnt a very clever way of starting talks and presentations that I’ve been sharing ever since. It’s called the ABCD of Introductions and...
Where is Your Business Going in 2015?
Where is Your Business Going in 2015? I know you'll already have read a lot by now about setting goals for 2015, about New Year's resolutions and about plans ... and that's because this is still...
What Do Your Clients Really Think of You?
What Do Your Clients Really Think of You? The Appletree Client Survey – Part One When did you last ask your clients what they really think of you? Do you know why they use your services...
What’s the Best Way to Get Referrals? By Saying Thank You!
What's the Best Way to Get Referrals? By Saying Thank You! I keep hearing people talk about 'referral strategies' and a number of my clients have asked me recently about whether or not they should set...
In the A – Z of Marketing, Y is for … You!
In the A - Z of Marketing, Y is for ... You! Many small businesses struggle to work out their USP - unique selling point - that makes them different and makes them stand out from...
