Business Rites of Passage
I read a great article today in one of the nationals (a printed version no less!) about an ingenious set of challenges for the writers? soon-to-be teenage son. He wanted more independence, more money, and more...
Introduction for an Apprentice
My name is Yan Couper-Harris, most recent family member of the Appletree family. I started my marketing apprenticeship here at the end of May and have been thoroughly enjoying it! I have started writing this blog...
Animate your Content
Coming up with new ideas for your content can be challenging, encouraging people to read it is even more of a challenge! Your story about your business can cut through all the other information that we?re...
Announcing the Relaunch of Just JAC Email Newsletter!
A really good way to grow your business is by looking at the resources you?ve already got and seeing what else you can do with them. This is something I did recently and released...
Can You Make an Impact in 40 Seconds?
When you deliver your short, 40-60 second pitch at networking events, do people come up to you wanting to know more, or do they just yawn and turn the conversation onto themselves? If you?d like to...
Social Media Integration – that?s what you need!
Changing technology has had a significant impact on marketing in the last few years, in terms of its capabilities, but also in the way that people use it. For example, according to the B2B Content Marketing:...
Pinterest – what?s it all about?
Following success in the US, it seems another new social medium is gathering momentum in the UK. Pinterest is a site that lets you share visual information - as long as it?s pretty. In the company's words:...
Where do your clients hang out?
When you know who your ideal clients are ? the people that you really want to work with, who will love working with you ? to get your marketing message to them, you need to think...
Never be ashamed of making things easy
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There is nothing more off-putting than being spouted at by a lot of jargon, especially if you're not familiar with it. It can be very demoralizing to keep asking what 'x'...
Web-attractiveness isn’t necessarily good design
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Reading through the LinkedIn Groups a question grabbed my attention. It was a lady who was obsessed with setting up a series of fancy designed monetized blogs. As well as wavering...
