How not to run an event
So you?re planning to run an event. A workshop or perhaps a seminar, where you can share your expertise with an audience. Or maybe you?re aiming high with a conference? Here are some tips for you...
Do you work with your ideal clients?
When someone asks you who your clients are, is your answer something like, "anyone with a pulse and a cheque book?" If it is, I'm going to let you into a secret. No matter how hard...
Taking your ideas for a ride ? or why I can?t write a book (Part 2)
On 20 September I blogged about my client and riding instructor, Debbie, who thought I was joking when I suggested that she write a book. (Click here to read Part 1.) I knew it would be...
Facebook ? Is it really the modern day business necessity?
When you first started your business, print media was probably your main marketing concern. Not very long ago, it wasn?t entirely unusual for a business not to be online. To interact with your customers, the internet...
CSR Update for Appletree
Corporate Social Responsibility is something we hear more and more about in business. Instead of keeping our heads down and just working hard for our own ends, CSR is about looking into the wider community and...
Why Should You Give Your Marketing a Holiday?
I had two weeks off at Christmas last year and then worked through, without any real time off, until the end of July. By the time I went on holiday, I was ready for it. I...
Why doesn’t telesales work?
It doesn?t work because ... ... when you provide a service, people will buy from you when they know and trust you. This is because when you sell a service, you can?t show it to people...
Six ways to keep your customers and get them to spend more.
"Loyalty marketing" is based on the idea of cultivating and nurturing strong relationships with customers and clients to encourage loyalty over time. Businesses who adopt this are more likely to result in business growth and success. It...
How opaque are your successes?
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Every success should be totally visible in its entirity. It should scream out how wonderful it is and why everybody should notice it, be totally easy to understand how it operates and...
How do you use Twitter?
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] In marketing terms, people view using Twitter in different ways. Some see it as a somewhere to make friends and listen to lots of gossip. Others use it for fact finding...
