Good website copy writing has never been about keyword stuffing. During April, Google announced its latest updates: Penguin and Panda. These updates are designed to allow Google to more easily identify those sites which have been...
You?ve decided blogging is for you and will be valuable for your company. So, how do you make it effective? Follow these simple steps as a good starting guide. Step 1 - what?s your focus going...
I recently returned from an amazing sponsored horse ride in India, where one of my fellow riders taught me an important lesson about marketing. On the very first day of the ride, the first time we...
When the exhaust fell off my car last month, I phoned a local tyre and exhaust specialist. They gave me a good price so I got the car there, they fixed it and it was ready...
I recently read some great tips from a customer service expert for calming people down if they are making a complaint. Hold your customers in high regard. They may not always be right, but they have...
Do you use the Law of Attraction in your business, to get the clients, staff and suppliers you want? If you ever find yourself using words like ?coincidence? or ?serendipity? or saying that good things just...
Here are some great tips I read recently in Real Business Magazine. Parts two and three to follow soon! 1. Keep your customers happy ? at all cost ?Start with the customer. What makes your proposition...
When you know who your ideal clients are ? the people that you really want to work with, who will love working with you ? to get your marketing message to them, you need to think...
"Loyalty marketing" is based on the idea of cultivating and nurturing strong relationships with customers and clients to encourage loyalty over time. Businesses who adopt this are more likely to result in business growth and success. It...
Last week I wrote about setting goals for your business and marketing. Once you've done that, you then need to plan how you?re going to get to your goals ? the strategies you?re going to use. Whatever sort...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
