Because People Buy When They Trust You
When someone trusts you, they are more likely to buy from you. How do you build trust? By developing credibility. What is credibility and how do you go about building it? When you provide a service...
The Hotel Inspector Says ‘Keep it Simple’
Alex Polizzi, The Hotel Inspector, knows a thing or two about running successful hotels and about turning struggling establishments into ones that really thrive. While watching an episode on the TV recently, it occurred to me...
How Can an Ebook Promote Your Business?
A book is a powerful way of promoting your business. It's like a giant business card that shares your knowledge and experience with your potential clients. Writing a whole book can be a daunting task, so...
Can Social Media Really Bring Business Your Way?
A very wise man once said "The only way to make sense out of change is to plunge into it, move with it, and join the dance." (Alan Watts, British philosopher). How can this sentence apply...
Do People Really Buy People?
'People buy people' is a phrase you've probably heard more times than you need to, but when you sell a service it really is important. I'd like to share a story with you, to show you...
Do You Plan Your Social Media?
I meet a lot of social media 'experts'. At least they tell me they are experts. When I ask how long they've been doing social media, the answer is usually about a year! In my book,...
Marketing Mentoring
A lot of the people we meet have taken the exciting (and often scary) decision to start their own business. In the past, news and statistics about the likelihood of survival of new businesses were always...
Mentoring your Business into the Future
You need to do some marketing to help improve your business, but you have no idea where to start, marketing is such a broad subject that the start line could be anywhere. In the past you...
Building the Right Relationships with Your Clients
I believe that the secret of long term business success lies in the building of the right type of relationships with your clients. Get the relationship right and your clients will stay with you for life,...
Do People Really Want to Buy What You Want to Sell?
We've just come to the end of a six month project, promoting an ebook that one of our clients has written. "There's a gap in the market," he told us, so he wrote an ebook to...
