The secrets of marketing
The secrets of marketing There are a number of secrets to great marketing. You don?t need to spend lots of time and money trying to work out what?s best for your business, because other people have...
The importance of long-term marketing
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Businesses have a varied view of what marketing is for, and how it can be used, and it invariably depends on their financial position, the product or service they are promoting,...
Use LinkedIn effectively ? starting with your profile
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] The social networking site for business has to be LinkedIn. Anyone in business should have a profile that is properly completed and updated. Failure to do so is like submitting your...
Why competition is better than collaboration
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Some networking groups only allow one person per ?industry? to attend their meetings. For some of us, this is not as simple as it sounds. If you?re in marketing, you could...
Why you should add blogging to your marketing mix
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There are many pros and cons to having a blog. Unfortunately, if you mention blogging to the uninitiated, they immediately think of the cons, partly because they don't know the pros....
Is jargon really necessary?
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I've gone back to school again. Getting a qualification in the subject I work in seemed imperative if I am to do justice to Chantal's clients, so I've signed up to...
CSR – My different approach
[caption id="attachment_337" align="alignleft" width="85" caption="Dianne"][/caption] The following week, I was back pounding the streets of Newbury town centre again. My task was to recruit local shops and banking halls to host a local charity event for...
Don’t get a dog and then bark yourself
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This concept arose from a question I saw in a LinkedIn Group about small businesses wearing too many hats. It also may have been sparked off by Chantal's last post...
What use has social media for small businesses?
Alice has just got back from giving a talk about social networking to a group of home businesses. She concentrated on the main four: Blogging, LinkedIn, Twitter and Facebook and here's a summary of what she talked...
Having a niche is not limiting yourself
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I got a flat tyre last week. After it was duly changed by my husband (he did offer!) I had the task of sourcing a replacement. There are countless garages that sell...
