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How do you create a consistent brand? Try Electric Hair!

What does having electric hair have to do with creating a consistent brand for your business? Electric Hair was set up by Mark Woolley, whose aim is for the business to become known as the best...

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FastTracking: Smart moves for smart businesses

One thing I see quite regularly in business is the need for new blood. Many small businesses find themselves in a cycle ? the ?feast and famine? rollercoaster. They spend lots of time doing marketing, generating...

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I can?t write a book ? what would I write about?

Did you know that 95% of people who think about writing a book never get around to it? That?s a lot of unfulfilled dreams and ideas. But did you know that writing a book is just...

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CSR Update for Appletree

Corporate Social Responsibility is something we hear more and more about in business. Instead of keeping our heads down and just working hard for our own ends, CSR is about looking into the wider community and...

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How can you use the Law of Attraction in your business?

Do you use the Law of Attraction in your business, to get the clients, staff and suppliers you want? If you ever find yourself using words like ?coincidence? or ?serendipity? or saying that good things just...

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15 Ways to Give your Business an Unfair Advantage ? Part Three

Here are some great tips I read recently in Real Business Magazine. Click here to read parts one and two! 11. Write a not-to-do list ?How many people have a to-do list? Forget that, you should...

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15 Ways to Give your Business an Unfair Advantage ? Part Two

 Here are some great tips I read recently in Real Business Magazine. Click here to read part one; part three to follow soon! 6. Put social media at the heart of your business ?Social media isn?t...

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15 Ways to Give your Business an Unfair Advantage ? Part one

 Here are some great tips I read recently in Real Business Magazine. Parts two and three to follow soon! 1. Keep your customers happy ? at all cost ?Start with the customer. What makes your proposition...

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Six ways to keep your customers and get them to spend more.

"Loyalty marketing" is based on the idea of cultivating and nurturing strong relationships with customers and clients to encourage loyalty over time. Businesses who adopt this are more likely to result in business growth and success. It...

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What’s your marketing strategy?

Last week I wrote about setting goals for your business and marketing. Once you've done that, you then need to plan how you?re going to get to your goals ? the strategies you?re going to use. Whatever sort...

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Latest Blog

Want to Get Better at Selling Your Service?

Many people I speak to – especially the owners of small service businesses – tell...

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You Don’t Do Any Marketing? Really?

If I had a pound for every time I’ve heard someone say “I don’t do...

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Does Everyone on Your Team Share Your Strategy?

Recently I ran a workshop about the StandOut Strategies for a group of business owners....

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