Marketing planning and why now is a great time to do it
Planning, that old exercise of writing a list of things you are going to do, only never to look at the list again! Sound familiar? The start of a new year is generally filled with repeated...
The 2011 Appletree Christmas Card Awards
Here?s what you?ve been waiting for! The 2011 Appletree Christmas Card Awards! I made a number of awards last year, for the best, worst, cleverest and most pointless Christmas card ? click here to read that...
Great Marketing Won’t Get You Anywhere … Part 3
This is the final blog of a 3 part series that I've been writing, about how to close a sale. Great marketing won't get you anywhere if you can't close a sale, so here is the...
Great marketing won?t get you anywhere ……unless you know how to sell and close the deal!
You can spend a lot of time, effort and money generating enquiries, getting your phone to ring and having meetings with prospective clients. But if you don?t have a great way of asking for the sale...
How not to run an event
So you?re planning to run an event. A workshop or perhaps a seminar, where you can share your expertise with an audience. Or maybe you?re aiming high with a conference? Here are some tips for you...
3 pillars of progress
Have you heard of the 3 pillars of progress? They are related mainly to business success, but I think they are also relevant to your marketing, so I thought I would share them with you. They...
Why you need a strategy for your marketing ? part two
Recently I wrote a blog about why you need a strategy for your marketing and I explained two out of four possible strategies you can use. Click here to read the first blog about the first...
What long, medium and short terms goals do you have for your business?
Stephen Covey says start with the end in mind, so when you?re planning the future of your business, start by thinking about where you want your business to be long term. This could be 10 years...
Where is your business?
When you first set out on a journey with a map, you need to know where you are. If you don?t know where you?re starting from, you can?t work out the best route to your destination...
Where do your clients hang out?
If you know who your ideal clients are ? the people that you really want to work with, who will love working with you ? you need to think about where they hang out. When you...
