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An anecdote for a Friday about Pablo Picasso

A woman spotted Picasso sketching outside a café in Paris. The woman asked Picasso if he might sketch her, and charge accordingly. Picasso kindly obliged. In a few minutes he handed her an original Picasso.? ?And...

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How Not to Network ? Common Mistakes and How to Avoid Them

Once you?ve learnt some of the skills of networking, you?ll find that it gets easier to do. However, there are plenty of things that can go wrong and affect the results of your networking efforts. Here...

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Using Social Media in your Online Marketing Plan

With the rapid evolution of technology, information is flowing through a massive variety of media. In this day and age businesses and individuals are communicating more and more through social media, so the question is, have...

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Introduction for an Apprentice

My name is Yan Couper-Harris, most recent family member of the Appletree family. I started my marketing apprenticeship here at the end of May and have been thoroughly enjoying it! I have started writing this blog...

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Networking Does Not End When the Meeting Does

Last week I wrote about how to get over your nerves when you?re going to a networking meeting ? click here to read more. So you?ve made through the meeting and made your excuses. What next?...

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Facebook Creates Job Board, but is it Taking Over?

Facebook has recently announced its plans to integrate a job search feature to its website, however this addition could have a negative impact on professional networking site, LinkedIn. The multibillion dollar company plans to launch the...

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Announcing the Relaunch of Just JAC Email Newsletter!

A really good way to grow your business is by looking at the resources you?ve already got and seeing what     else you can do with them. This is something I did recently and released...

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SEO Keyword Research Tools – Which ones to use for your keyword strategy.

A few months ago, a conversation with a potential client centred on search engine rankings and keywords.  They were delighted because tweaks made to their website led to them ranking first in the Google search.  From...

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Plan Your Networking for Better Results

If you?ve been following our series of blogs on networking (click here to read the previous instalment on different types of networking events to attend),  you?ll be ready to think about what you need to do...

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DISCover How to Talk to Your Clients

Have you ever come away from a meeting with a prospect, not quite knowing why you didn?t get the sale, even though you were sure they wanted to buy from you? How often do you have...

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Latest Blog

Stop Swimming Against the Best Strategy for Your Business

The easiest way to outshine your competitors, win new clients and build lasting success, is,...

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Don’t Listen to What Your Clients Really Want!

A couple of years ago I ran my StandOut Strategies workshop for a CEO group...

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How to Lose Clients – for Certain!

I write a lot about how your business can stand out, win new clients and...

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