Why Bother with a Marketing Plan?
At the end of October 2012 I started writing a series of blogs all about Marketing Planning and in this blog, I'll give you a summary of all the points I've covered. But first - why...
Why are websites like finely tuned cars? They need regular maintenance to retain optimum performance.
Having a business website is up there on the vast majority of business marketing plans. You invest in setting one up, even if you go down the do-it-yourself route, in terms of time and money. Are...
And a Partridge in an Appletree!
Just before Christmas I gave a talk at a networking meeting, on the alternative 12 Days of Christmas. It was 12 marketing tips, using the carol for inspiration! Before we get too far from the...
Is Your Website Doing What You Want it To?
About a month ago Debbie and I conducted a website performance review for Appletree (our own website!). A website performance review is an Appletree product we developed last year, as we recognised that in order to...
How to make marketing work for your business in 2013
What's the first stage of getting your marketing to work for you? Plan it. This doesn't mean creating a formal marketing strategy document after days of brainstorming and " blue sky thinking". It basically means looking...
Planning your business into 2013
Towards the end of 2013 the Appletree team were taken for a pub lunch for our monthly ideas and innovations meeting. Since we started having these meetings we have made some changes that really benefit the...
Why your business can grow through Pinterest
After we thought we had seen it all with social media, Pinterest goes viral and more and more businesses are reporting success. Should your business be on Pinterest or is it just another social media website?...
Planning for a Great 2013?
How has 2012 been for you? How will 2013 be? Better, worse or about the same? Now is the time for you to decide! 2012 has been a tough year at Appletree. For the first half...
2012: In 140 Characters or Less
As 2012 draws to a close we've spent a few days looking at the marketing highlights of the year. London 2012 and its resounding success from both a sporting and marketing point of view was my...
How Do You Find Time to do Your Marketing?
"I don't have time to any marketing this week - I've got too much work to do." "I can't come to the networking meeting - one of my clients wants to see me." How often do...
