Creating eBooks that Prospects Love
I've been reading a great book recently 'The B2B Social Media Book'. It's a printed book, which was published in 2012, so probably written sometime before this. It's given me lots of ideas for how to...
Have you written a book?
Have you ever considered writing down your experiences and expertise? Advertising your expertise and experience in the medium of a book can be a help your brand to gain more value and your business to gain...
The 80/20 Rule of Relationships – The Easiest Way to Grow Your Business
I've been reading The 80/20 Principle by Richard Koch. While I think that 80% of the messages could have been condensed into 20% of the pages (there's a lot of repetition) there are some interesting ideas...
The Secret of Segmentation Part Two – How to Get People to Your Events
In a previous blog post I wrote about our client, Lorraine, who ran a very successful event. Click here to read about what made it so successful. Here's the story of Jeremy's event and what made...
Is it Worth Taking on an Apprentice?
Recently I went to a business development workshop with various business leaders from the local area. During the workshop the subject of apprentices came up and whether or not it is worth all the hassle to...
The Secret of Segmentation Part One
I'd like to tell you about two of our clients who have recently run very successful events. For both of them, the secret to the success of their events was in segmentation ? targeting the right...
Where Is Your Business Going This Year?
The February issue of my newsletter generated the largest response I've had for some time. It prompted people I've not heard from for years to get in touch. So I thought I'd share it with you...
Mobile websites
Latest research indicates nearly 50% of consumers use a mobile device as their primary internet access device, and this number is growing fast. Some experts predict that by 2014, most web traffic will be on mobile...
Increase Referrals by Improving Your Online Presence
"I want my website and LinkedIn to work properly for me and my business," said Sue. "What do you want them to do for you?" I asked her. "I'm not sure," she replied. "I just think...
Zen and the Art of Customer Service
What usually happens when you decide to stop using a service? You might email your service provider to tell them you're going and that's often it. No one waving goodbye to a valuable customer. No one...
