Over the years, I’ve measured the marketing that we do at Appletree (because measuring your marketing is very important!) and I’ve noticed a trend. Every year, about 40% of our new business comes as a result...
Earlier this year I decided that I wanted to run the Oxford Half Marathon on 11 October. I contacted some of the charities that had places and asked if I could run for them. The Oxfordshire...
Over the years, I’ve measured the marketing that we do at Appletree (because measuring your marketing is very important!) and I’ve noticed a trend. Every year, about 40% of our new business comes as a result...
I read somewhere that the Burj Al Arab in Dubai is the only seven star hotel in the world. I also read that the Customer Service Manager had three simple standards for great customer service. They...
You might think I’m joking, but there is a serious note to this question. It’s not because I think that we should start celebrating Christmas in October – I’ve been seeing ‘Book now for Christmas’ signs...
You probably receive a large number of email newsletters into your inbox every month – unless you’ve unsubscribed from them all because they’re no good! The ones you do receive are probably deleted rather quickly –...
Do you actively encourage people to refer your business to others, or do you just wait for a nice referral to come along? Are you doing anything to encourage more people to recommend you, or are...
A little while ago I posted a blog about how you can use a book to promote your business – especially when you sell a service, such as coaching, consulting or training. Click here to read...
You’re going to meet a potential new client to talk how your business might be able to help theirs. Do you turn up in jeans and a pair of trainers? You’re attending a networking meeting, to...
When you provide a service – such as coaching, consultancy or training – you’re actually selling your own time, expertise and experience. This means that potential clients need to trust you, before they will buy from...
A couple of years ago I ran my StandOut Strategies workshop for a CEO group...
I write a lot about how your business can stand out, win new clients and...
Many people I speak to – especially the owners of small service businesses – tell...
