How Do You Come Up with Blog Ideas?
How Do You Come Up with Blog Ideas? This is a question I’m asked on a fairly frequent basis. Lack of content and ideas seems to be something that prevents many people from blogging on regularly....
How Do You Come Up with Blog Ideas? This is a question I’m asked on a fairly frequent basis. Lack of content and ideas seems to be something that prevents many people from blogging on regularly....
In the A - Z of Marketing, X is for ... Finding Your X Factor To celebrate the forthcoming launch of my virtual book tour on 1 October, here is a section from the book for...
In the A - Z of Marketing, S is for - Service (both types!) What do I mean by both of them? I mean the service that you sell and the service you provide. Still confused?...
Content is Queen When I first set up Appletree back in 2000, I worked as a freelance copywriter. I wrote content for all sorts of marketing material, for all sorts of small businesses. As time has...
In the A - Z of Marketing, R is for - Referrals R could be about Reputation, Relationships or Regular Marketing. They are all important and I've written about all of them recently, so I decided...
In the A - Z of Marketing Q is for ... Questions In the olden days, to promote your business and sell your services to a potential customer, you would turn up at their office and...
What are Your Business's Core Values? What makes your business tick? What do you stand for? When you know the answers to these questions, you can use them to promote your business and really stand out...
Do You Have a Responsible Business? CSR - Corporate Social Responsibility - is a phrase that's been around for some time. Large companies shout about how they send their members of staff to carry out volunteer...
In The A-Z of Marketing L is for Language. How often do you find yourself at a workshop or listening to a presentation on a topic you are interested in, yet find you haven't a clue...
In the A-Z of Marketing, K is for ... Knowledge I wrote in this blog a couple of weeks ago about how sharing your expertise is a great way to promote your business and grow your reputation....
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...