In the A-Z of Marketing, J is for … Joint Ventures
In the A-Z of Marketing, J is for ... Joint Ventures According to Wikipedia, a joint venture (JV) is a business agreement in which the parties agree to develop, for a finite time, a new entity...
Let Your Clients Do Your Marketing for You
Let Your Clients Do Your Marketing for You Last month I wrote about the first two parts of our new Business Plan and how the focus is on looking after existing clients, rather than chasing after...
This Month’s Utterly Fab Customer Services Awards go to …
This Month's Utterly Fab Customer Services Awards go to ... In the last couple of weeks I've experienced a few really wonderful examples of customer service - so wonderful, in fact, that I wanted to share...
In the A – Z of Marketing H is for… How to ?
In the A - Z of Marketing H is for... How to ? How do you promote your service business? When you provide a service, such as coaching, consulting or training, it can be difficult to...
Don’t Bother Looking After Your Clients
Don't Bother Looking After Your Clients Growing a successful business is all about winning new clients, isn't it? It's about going after them, doing a great job on your sales pitch and getting them to sign...
Don’t Bother with New Clients
Don't Bother with New Clients Many people I meet spend a lot of time chasing new clients in an attempt to grow their businesses. In my opinion, you don't need to waste time looking for new...
How Do You Build Your Personal Brand?
How Do You Build Your Personal Brand? Last week I wrote about how to develop your personal brand; this time I thought I'd share with you some tips on how to develop your Personal Brand Marketing...
How is Your Personal Brand Looking?
How is Your Personal Brand Looking? You know that people buy people before they buy what you're selling, don't you? It means that customers are looking for an emotional connection with the people from whom they...
The Journey So Far!
2013 has been a quite a roller-coaster ride for me personally and professionally. There have been some major changes and learning experiences during the year. The journey has been somewhat interesting, from facing redundancy to...
The Truth About Marketing
The Truth About Marketing Marketing is not as simple as you might think. It's made up of many different activities, so how can you tell the difference? Here's a simple guide. You're at a Christmas party...
