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Facebook ? Is it really the modern day business necessity?

When you first started your business, print media was probably your main marketing concern. Not very long ago, it wasn?t entirely unusual for a business not to be online. To interact with your customers, the internet...

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CSR Update for Appletree

Corporate Social Responsibility is something we hear more and more about in business. Instead of keeping our heads down and just working hard for our own ends, CSR is about looking into the wider community and...

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How can you use the Law of Attraction in your business?

Do you use the Law of Attraction in your business, to get the clients, staff and suppliers you want? If you ever find yourself using words like ?coincidence? or ?serendipity? or saying that good things just...

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15 Ways to Give your Business an Unfair Advantage ? Part Three

Here are some great tips I read recently in Real Business Magazine. Click here to read parts one and two! 11. Write a not-to-do list ?How many people have a to-do list? Forget that, you should...

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Networking – Do we still need face-to-face?

Nowadays, we have many different ways of getting in touch with each other and meeting new people. The social media takeover means we can keep up with what our peers are doing at the touch of...

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15 Ways to Give your Business an Unfair Advantage ? Part Two

 Here are some great tips I read recently in Real Business Magazine. Click here to read part one; part three to follow soon! 6. Put social media at the heart of your business ?Social media isn?t...

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15 Ways to Give your Business an Unfair Advantage ? Part one

 Here are some great tips I read recently in Real Business Magazine. Parts two and three to follow soon! 1. Keep your customers happy ? at all cost ?Start with the customer. What makes your proposition...

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Why Should You Give Your Marketing a Holiday?

I had two weeks off at Christmas last year and then worked through, without any real time off, until the end of July. By the time I went on holiday, I was ready for it. I...

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Why doesn’t telesales work?

It doesn?t work because ... ... when you provide a service, people will buy from you when they know and trust you. This is because when you sell a service, you can?t show it to people...

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Where do your clients hang out?

When you know who your ideal clients are ? the people that you really want to work with, who will love working with you ? to get your marketing message to them, you need to think...

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Latest Blog

Contributing to the Shopping

As the UK was about to head into another Covid lockdown towards the end of...

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Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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