Alice

I inwardly celebrate the arrival of a new blog, but silently sigh when I see missed opportunities. There are many elements of a blog that are not incorporated, mostly due to ignorance of which is available, or what to do with what is presented.

This is certainly no criticism of new bloggers. When I first started out, I had to learn the hard way, by trial and error, listening to other bloggers and tentatively asking questions, lurking and learning – and I still am. I keep a close eye on the blogosphere, watch the groups and questions on LinkedIn, scan relevant Tweets and click on their links, read interesting posts about blogging and note any new stuff I come across, keep a record of anything of interest, with a view to informing my readers with my own slant at a later date.

And anyhow, the blogging world is rapidly changing, as is the rest of the online marketing scene, you need to be on your toes to keep up.

So back to the new bloggers – I also relish the chance to do a review. Emma Walton kindly gave me permission to scrutinise her new blog and offer my suggestions to help her make the most of it. I did get a bit carried away (there are so many things that can be added to a blog), and I probably gave Emma total blogging-overload (neither clever or good), but there is certainly plenty of stuff to keep her going for a while.

Read Emma’s blog review and let me know what you think.