Alice

The Royal Wedding has been a really ‘big’ thing during the past month, not just here in jolly old Blighty, but absolutely massive in the States. They haven’t got a Royal Family, so anything that sounds like a fairy tale appeals to those sovereign starved souls on the other side of the pond, and it reached incredible proportions as it was passed about on the web, far more than we in England have been aware of.

The Americans ‘play’ with social networking far more than we do. I don’t know whether it’s because of their mind-set, or even just the weather, but being sociable appeals to them on many levels, and their lack of inhibitions results in much more interaction online than us Brits. Evidence is shown in the amount of comments an ordinary blog post receives, and other social media platforms fair the same way.

It all stems down to popularity, which comes from being sociable, originating in providing what people want. Certainly Kate and Wills have done that. If you’re in business, you need to find out what your customers want, and then provide it for them. You can do this by being sociable, asking the right questions, responding to the answers, using a friendly mode of communication to find out a little more…

Once you’ve established your customers’ desires, which isn’t necessarily their need, or even what you think their need is, and you’ve fathomed out how you’re going to satisfy what they want, you still continue to socialise and communicate with them to win their trust in you.

Being sociable isn’t about telling them what you have, how wonderful your business or the product you’ve created for them is, boring them endlessly by spouting out facts about which features do this and that, it’s about providing information that is beneficial to your customers.

If you provide help and advice that makes their lives better, they are going to be thankful. Being sociable like this will make you popular, as you continue to communicate top tips that set you up as an expert in your field, and this relentless goodwill will accelerate your popularity so that when eventually a customer desires what you provide, they will immediately think of you.

Sociability leads to popularity, which results in recognition, then trust, and ultimately business. And all because you bothered to find out about your customers’ desires by being sociable.