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Why is Emotional Marketing the Key to Business Success?

Because most buying decisions aren’t based on logic – they’re driven by emotion, connection and trust.

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Latest Blog

Don’t Listen to What Your Clients Really Want!

A couple of years ago I ran my StandOut Strategies workshop for a CEO group...

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How to Lose Clients – for Certain!

I write a lot about how your business can stand out, win new clients and...

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Want to Get Better at Selling Your Service?

Many people I speak to – especially the owners of small service businesses – tell...

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