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StandOut Strategies that will make you a Rock Star for your clients!

Or so said Kim Vermaak when she interviewed me on her podcast. For this one, we got to sit outside in the sunshine!

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Why is Emotional Marketing the Key to Business Success?

Because most buying decisions aren’t based on logic - they’re driven by emotion, connection and trust.

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5 Human-Centric Marketing Strategies

In this episode of the Systemize Your Success podcast, Dr. Steve Day welcomed me back for a second time, discuss my five unique strategies for effective, human-centric marketing.

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5 Standout Strategies to Land More Clients

This was a really fun conversation with Tom Ruwitch from the Story Power Marketing Show, exploring how to use StandOut Strategies to bring your marketing to life.

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Courage in Marketing: Standing Out in a Crowded Field

A conversation about the challenges of standing out in business and the courage needed to be different.

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Why Your USP Isn’t Working and How to Fix It

Game-changing insights on marketing strategies that truly resonate with customers, with Brent Peterson on his Talk Commerce podcast.

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Five Great Business Strategies to Build Emotional Connections

In this episode of “On the Brink with Andi Simon,” we had an insightful conversation, delving into the intricate art of marketing strategies, tailored for service-based businesses.

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How do emotions drive buying decisions?

What are the best strategies for building strong, lasting customer connections? If you’re ready to move beyond transactions and build real relationships with your customers, this episode is for you.

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Why USPs Don’t Work …

... and what coaches, consultants and speakers should focus on instead! Find out in this relaxed conversation I had on Sarah Archer's $peaking Club podcast.

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Why is networking the key to the success of your Accounting company?

Forget the ads and focus on networking! That's what Roger Knecht and I talked about on his podcast. The principles apply to all services business - useful even if you're not an Accountant!

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Latest Blog

Don’t Listen to What Your Clients Really Want!

A couple of years ago I ran my StandOut Strategies workshop for a CEO group...

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How to Lose Clients – for Certain!

I write a lot about how your business can stand out, win new clients and...

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Want to Get Better at Selling Your Service?

Many people I speak to – especially the owners of small service businesses – tell...

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