In the series about Social or Not To Social we have been looking at the popular social media platforms. In the last in this series we are going to explore is Pinterest.

Pinterest is a pinboard style photo sharing platform that helps you to create and share your interest based on different categories (called pinboards). You can see others pinborads and share (re-pin) them on your pinborads.

Pinterest is the first social media platform that is build for marketing for products rather than services. It helps you bookmark your interests online. Pinterest helps you share your pictures and videos directly from your website and your Pinterest account.

Let’s look at how to get started with Pinterest for business:

Getting Started: To get started and help your customers find your business on Pinterest go to business.pinterest.com and create an account. When you create an account, it will ask you information like Business Name, Contact Name, Email Address, and Password. Now when you create a profile, some of the information is show publically, like Business Name, Username, Profile Image. When selecting the Username remember this is also your custom URL for Pinterest.

Verify Your Business: Once you have set up your Pinterest account, you need to verify that you are a trustworthy source, so verify your website on the account. Once you verify the website address, you’ll notice a checkmark next to the website address and you will have access to your web analytics when you’re logged into your Pinterest account.

Pin It Button on Your Website: Once you have created your account, you need to optimise your website, so the visitors on your website can start sharing your content from your website directly. To do this, you have to add a Pin It button to your website or mobile app and it will help people share your stuff. When adding the Pin It button, you have to add it next to each image or content you want people to share.

Once you have setup your Pinterest account, start pinning products and images from your website. Make it easier for your audience to share and find your products by organising products and services into images.

Until next time, happy Pinning 🙂