On Monday Nidhi brought us Social Media Dive: LinkedIn. In the blog Nidhi gave us some fantastic recommendations on how you can get the most out of LinkedIn. Have you been busy optimising your LinkedIn profile after reading the blog? I hope so!

I would like to talk to you about using LinkedIn to bring you business. From my experiences and talking to business leaders and other marketers, there is still a lot of scepticism around social media. What value does it hold? Does it actually bring you business? So let’s talk about how LinkedIn can help your business. In my professional opinion I would state that it is all about communication. Use LinkedIn as a communication platform and engage with your target audience.

Why is communication so important? It is important to keep the communication with your potential clients as you want them to remember you, when they need your help. Take Appletree as a company, we post once a day on our company page and everyone in the business will repost that update. The update will be a copy of the latest blog, a copy of the newsletter, a video or even a tip. These updates will then go out to all of our connections and keep us in the newsfeed of our potential clients.  This also applies for your personal accounts; make sure to be posting updates and encourage engagement.

Whilst publishing updates is useful to do, you have to remember to reciprocate. Have a look through your newsfeed and comment/like/share updates to start a conversation. However only interact with a few of your connections; as if you interact with everyone that you want to work with, it will be very apparent.

These tips will help your sales as you need to maintain the relationship, and LinkedIn can help with that. If you need any more tips or advice on how to use LinkedIn or get the most from it, then get in touch. However if you’re a seasoned LinkedIn user, then how do you get on with LinkedIn? Has it brought you business?