How Well Do You Know Your Clients? And How Important is it That You Do?

The last time I went to the hairdresser, I sat down and complained “My hair just isn’t working! It’s only been five weeks since I last had it cut; usually it lasts for eight weeks. Something isn’t right.”

I’ve been going to the same hairdresser for a couple of years. Why? Because Lou at Electric Hair now knows me really well – and she knows my hair really well! “Don’t worry, I know exactly what to do,” Lou reassured me.

Once my hair had been washed, Lou set to work. And then she told me why I was having a problem with my hair. A few months before, I’d cancelled my regular appointment with Lou, because I was on crutches and couldn’t get into Oxford, to Lou’s salon. Even if I had made it to her, there was no way I could have made it up her steep stairs. So, instead I arranged for a friend to drive me to a local salon to have my hair done there. I thought they’d done an OK job, but Lou hadn’t been that impressed. “Now I have to sort out the damage they did all those months ago,” she told me.

I was amazed that Lou remembered that I’d been somewhere else to have my hair cut. “That’s why my clients stay with me,” she said “Because I get to know them and what they want. And if they do ever go somewhere else, I have to sort out the mess left by someone who doesn’t know them like I do!”

The end result? A hair cut that works and will last as long as I need it to! And a happy client for Lou, who has booked her next appointment and will keep going back. And a happy client who keeps recommending Lou and Electric Hair to everyone!