What’s the first stage of getting your marketing to work for you?  Plan it.

This doesn’t mean creating a formal marketing strategy document after days of brainstorming and ” blue sky thinking”.  It basically means looking at what has and hasn’t worked for you before, and considering the most cost-effective tools that are out there.

If you want to maximise the chances of business success, minimise setbacks, eliminate surprises, and know how much resource you need to do it, create a plan.  That’s all planning is.

As Yan discussed in his previous blog, we created the 2013 Appletree marketing plan during our December ideas and innovations meeting (having it in the pub perhaps led to increased creativity levels perhaps?!)  The outcome was a comprehensive marketing plan focusing on our core service offerings, including:

–          Website performance reviews

–          Newsletters

–          SEO

–          Social media

–          Copywriting

–          Website management

Each month, we’ll focus our activity on one of these services, publishing content using the following tools:

–          Blogs (3 per week)

–          Monthly newsletter

–          Daily tweets

–          LinkedIn updates (linking to blogs)

–          Videos

–          Website updates

–          Networking presentations and one-minute intros.

The Appletree team each know exactly what our marketing message will be each month, and crucially, it’s integrated across multiple channels.  Now all we need to do is get on and deliver it!

Happy New Year to you all, if you want to get your year off to a flying start, we’ve got a special offer on a ½ day marketing planning session.