Chantal

There are three secrets to publishing a great newsletter, that gets read and that will bring you business.

1. Planning ? don?t do any. Just make it up as you go along, because otherwise you?ll waste lots of time. Write when you feel like it and publish whenever you want to. There?s no best time to publish, so just go with the flow.

2. Writing ? the most important thing to put into your newsletter is news. Tell people about your new clients, your new products and services, your new clients and your new furniture. People will want to read about you and all your news.

3. Sending ? send your newsletter to everyone you can think of. Send it to everyone you meet at networking meetings; buy lists of addresses; borrow lists from other people and create the biggest list you can.

I told people these secrets at a workshop a little while ago. They all wrote frantically as I went through the rules. And then I told them to tear up their notes! Why? Because you do need to plan your newsletter before you send it. You need to write content that focuses on your readers, not you. And you need to be really selective about who you send your newsletter to.

There?s a lot more to know about email newsletters, so I?ve crammed all my knowledge into a 40+ ebook that you can now buy. It?s full of advice, ideas and tips and will help you publish a really great newsletter that gets read and will help you grow your reputation and your business. It costs just £9.99 +VAT and is selling from my website like hot cakes. Click here to buy it yourself.