How not to do direct mail
?Dear Sir or Madam? – if you really want to get my attention, make a phone call first to find out my name, instead of addressing me that way.
?We currently have available an exceptional new business person who is immediately available? – but I?m not looking to recruit a ?new business person?.
?In his previous role … he won business from companies like Budweiser, Oracle and Dell? – so where?s the proof that he can win business from SMEs?
?If you would like more information … do not hesitate to contact me? – if you?re that interested in working with me (or finding a job for this superstar) shouldn?t you be phoning me? Oh, I forgot, you can?t because you don?t know my name!!
If you?re going to write to companies to tell them about your services, do a little bit of research first and you can save yourself a great deal of time, money and effort.