How not to do Christmas cards
And the prize for the worst Christmas card this year goes to …
My milkman!
Why?
Here are my reasons:
- No name on the envelope ? doesn?t my milkman know my name?
- The envelope wasn?t stuck down ? it hadn?t even be closed
- No name inside the card ? proof that my milkman doesn?t know my name, even though I pay him by cheque and my name is on the cheques
- A label stuck inside the card saying ?Thank you for your support. Best wishes from Ian?
I know my milkman is probably busy, but to waste time on a production line of sticking labels into dozens of cards, to be left with a milk delivery? If I were him, I?d spend the time getting to know my customers ? stopping to say hello once in a while. He might get to know a few names and encourage more of his customers to buy more from him.