Latest Blog


How not to do Christmas cards

Chantal

And the prize for the worst Christmas card this year goes to …

My milkman!

Why?

Here are my reasons:

  • No name on the envelope ? doesn?t my milkman know my name?
  • The envelope wasn?t stuck down ? it hadn?t even be closed
  • No name inside the card ? proof that my milkman doesn?t know my name, even though I pay him by cheque and my name is on the cheques
  • A label stuck inside the card saying ?Thank you for your support. Best wishes from Ian?

I know my milkman is probably busy, but to waste time on a production line of sticking labels into dozens of cards, to be left with a milk delivery? If I were him, I?d spend the time getting to know my customers ? stopping to say hello once in a while. He might get to know a few names and encourage more of his customers to buy more from him.

Sign Up for the Scribbles Newsletter

– receive practical marketing advice and ideas every month.





Follow us on social media for more marketing updates

Latest Blog

Stop Swimming Against the Best Strategy for Your Business

The easiest way to outshine your competitors, win new clients and build lasting success, is,...

Read More

Don’t Listen to What Your Clients Really Want!

A couple of years ago I ran my StandOut Strategies workshop for a CEO group...

Read More

How to Lose Clients – for Certain!

I write a lot about how your business can stand out, win new clients and...

Read More

View All

© 2000 - 2024 Appletree Marketing Consulting Ltd. All Rights Reserved.

Sign Up for the Scribbles Newsletter

Sign Up for the Scribbles Newsletter

– receive practical marketing advice and ideas every month.





x