What does having electric hair have to do with creating a consistent brand for your business?

Electric Hair was set up by Mark Woolley, whose aim is for the business to become known as the best hair dressing brand in the UK. With salons in London, Brighton and Reading, the Oxford salon was opened earlier this year. As with all the other salons, the building has been bought by the business, which means it can be done up in a similar way to the other salons. When you walk in, you recognise the slick, modern decor of the other salons.

The team at Oxford have been handpicked and is lead by Louise, who used to work at the Reading salon; she lives and breathes the essence of Electric. Under her guidance, her staff are welcoming ? you get a drink on arrival and a consultation, to discuss what you need. Like Mark, Louise is keen to develop her staff and help them achieve their goals. Her goal was to run a salon and with Mark?s support, she?s now doing it. If any of her team wants the same, she?ll inspire them to get there.

Does it matter if your hair is washed the same way each time to go to the hairdresser? Maybe not to everyone, but it is nice to know what you?re going to get. With Electric you know that you?ll get a great haircut (that looks better for longer than your previous hairdresser managed!) You know that you won?t get silly ideas about hair styles that don?t suit you, or outrageous colours you don?t like. You know that you?ll be treated as an individual and given the time you need, with personal care and interest in you. You?ll get the same treatment if you walk into any of the salons.

Creating a consistent brand is not about putting your logo on everything. It?s much bigger than that. It?s about treating your customers the way they want to be treated and about always treating them the same way, so that they know what they will get from you, each time they have any contact with them.

What can you do to create a consistent brand and give your clients the best experience you can?