In last week’s blog we looked at the problem that many services businesses struggle with – the problem of losing clients. Read that post again if this is something your business struggles with.

So how do you keep your clients and prevent them from leaking out of your business? How do you make sure that the time and money you’re spending on marketing and finding new clients isn’t wasted, when they leave sooner than you expected them to?

The answer is to keep in touch with your clients by giving them what they need and by showing that you really care about them. There are many ways in which you can keep in touch, including:

Email newsletters – every month I write a new issue of Scribbles and send it to my clients. In it I share useful information that they can use to promote their businesses. What knowledge can you share with your clients?

Blogs – every week I post a new blog onto the Appletree website. Each one looks at a different marketing tool, or problem that my clients might be facing. The blogs provide ideas to try out and solutions to those problems. What solutions can you offer to your clients’ problems?

Social media – tools like Twitter and LinkedIn are great ways to give away snippets of advice to your clients. Your updates are also a good way to let your clients know what you’re up to – what books you recommend or what you’ve learnt recently, that could help them. What good books have you read lately?

Videos – we recently interviewed one of our coaching clients as he shared his knowledge and expertise. We filmed his answers and the short videos will be made available to his clients, to keep them up to date with changes in legislation. What advice could you share on camera?

Workshops and talks – this month one of our consultancy clients is running a workshop for her clients, to let them know about recent Employment Law changes. They get to ask her lots of questions, and she gets to build up stronger relationships with her clients. What industry changes can you tell your clients about?

Keep in touch with your clients and show them, on a regular basis, how much you care about their businesses, by answering all their questions. When you do this, they will keep coming back to buy from you again and again; and they’ll recommend you to potential clients too.

There’s a lot to take in here and you might not have time to do everything that I’ve suggested above. To help, in next week’s blog, we’ll take a closer look at how you can use email newsletters to keep in touch with your clients and to keep them loyal. They are a simple, yet effective tool for keeping your clients. Need help right now? Click here to email me or call on 01635 578 500.