What is an Email Newsletter?

Email newsletters are a brilliant way of keeping in contact with your previous and current clients. A newsletter is a written publication (by yourself or a paid writer) with a specific subject matter – based around what your business has to offer. The idea is you are reminding your clients of your services and products. Remember when writing your newsletter write it to appeal to multiple audiences – prospects and customers.

Why use email newsletters?

Newsletters are great for SEO, and if you regularly read my blogs you will know how much I go on about SEO.  By using relevant content  within your newsletter you create links to your website.  This will generate more people going to your website.

Newsletters can reinforce your businesses authority as a leader.  Articles should be written to give readers useful information and advice that they didn’t previously know.  Any article should have value to it, whilst being accurate, timely and informative.

At Appletree we create and publish effective newsletters for many of our clients. If you would like any more information on emails newsletters then please email me or have a look on the email newsletter section on our website