Chantal

I?ve just spent an hour catching up on reading newsletters. I often don?t have time to read them as they arrive, so put them somewhere safe and then read them when I have time. I copied a bunch of these newsletters onto my laptop, so that I could read them, while I sat in a coffee shop, between meetings. After a while I wondered why I bothered.

There were ?newsletters? that were pure sales pitch, telling me how great the company was. There was one that just said ?you might like to read this? with a link to someone else?s website. One of them was a list of articles that the sender had written over the last few months.

If you?re going to take the time to research and write an email newsletter and build a list of interested people to send it to, the least you can do is send something of use to your readers. Don?t patronise them and don?t waste their time, or they will delete what you send the next time!