What do you really sell? If you?re a Marketing Consultant, do you really sell Marketing Consultancy? Is that what people actually buy from you?

Here?s an exercise you can use to get a fresh look on what you really sell. Ask people at a networking meeting, your clients or your staff for alternatives to what you actually provide. When I did this at a recent event, I said ?Don?t sell me Marketing Consultancy, sell me …? and here are some of the suggestions I received:

… new clients

… introductions

… help with developing my community

… more business

… lovely customers.

Get the idea? So if you?re an Accountant, don?t sell me accountancy ? sell me financial security. If you?re a catering company, don?t sell me catering ? sell me an event that boosts my reputation. If you?re a career coach, don?t sell me career coaching ? sell me my dream job!

If you need some suggestions for what you really sell, get in touch and I?ll send you some ideas.