How Effective are Your Blogs?
I?ve championed the use of blogs for marketing for long enough - now we need to look at whether the blogs are actually working. As with all marketing tools, you must measure their effectiveness, tweak and...
Using Social Media in your Online Marketing Plan part 2
A few weeks ago I wrote about using social media in your online marketing plan. This week I shall continue with other vital online marketing tips. So you?ve implemented YouTube, Twitter and or blogs into your...
How Much Have I Grown in a Month?
A whole month has passed since I sat down and wrote a blog on my apprenticeship; it?s amazing how time flies. I have been with Appletree for 3 months now and so I have my 3 month review...
How Do You Use Social Media? Part 2
In Part 1 we considered ways of using social media effectively as part of your marketing plan. Here are a few more suggestions for you to consider. 1. Measurement is still key Marketers have always been...
Growing the Business. Setting your Goals
Last week we spoke about the current business position, where is your business currently? So, you now know where your business is, how do you develop it into the successful enterprise you want it to be?...
Using Social Media in your Online Marketing Plan
With the rapid evolution of technology, information is flowing through a massive variety of media. In this day and age businesses and individuals are communicating more and more through social media, so the question is, have...
Facebook Creates Job Board, but is it Taking Over?
Facebook has recently announced its plans to integrate a job search feature to its website, however this addition could have a negative impact on professional networking site, LinkedIn. The multibillion dollar company plans to launch the...
Announcing the Relaunch of Just JAC Email Newsletter!
A really good way to grow your business is by looking at the resources you?ve already got and seeing what else you can do with them. This is something I did recently and released...
SEO Keyword Research Tools – Which ones to use for your keyword strategy.
A few months ago, a conversation with a potential client centred on search engine rankings and keywords. They were delighted because tweaks made to their website led to them ranking first in the Google search. From...
Identifying Keywords for your Content
An interesting aspect of the work Appletree does for many clients is keyword research and recommendations. In a previous blog I advised careful use of keywords in your website and blog copy, in order to improve organic...
