How Important is SEO?
What is SEO? I've mentioned SEO a lot in my blogs and thought I would write a blog about why it is so important. SEO, Search Engine Optimization, is a online marketing strategy of improving...
Business Rites of Passage
I read a great article today in one of the nationals (a printed version no less!) about an ingenious set of challenges for the writers? soon-to-be teenage son. He wanted more independence, more money, and more...
Become Your Own Customer for a Day
At a recent networking lunch, the guest presenter asked an insightful question: Have you ever been your own customer for a day? We all know customer service is paramount to retaining clients and has a huge...
Networking Does Not End When the Meeting Does
Last week I wrote about how to get over your nerves when you?re going to a networking meeting ? click here to read more. So you?ve made through the meeting and made your excuses. What next?...
How Do You Know if Your Marketing is Working?
One of the secrets of good marketing is to find out what works and do more of it. So how do you find out what works? You measure your marketing! I am always amazed by the...
Mind mapping your website
How do you work out the best structure for your website? Whether you?re starting from scratch, or planning a review of your site, what?s the best way to work out which pages to use and where to...
Are you riding the feast and famine rollercoaster?
Are you riding the feast and famine rollercoaster? ?I can?t write a newsletter this month because I?ve got too much work to do.? ?I can?t afford to go networking because I don?t have enough money coming...
You want a blog? – Here is how to write it
You?ve decided blogging is for you and will be valuable for your company. So, how do you make it effective? Follow these simple steps as a good starting guide. Step 1 - what?s your focus going...
Why now is a great time to do marketing planning
Planning, that old exercise of writing a list of things you are going to do, only never to look at the list again! Sound familiar? The start of a new year is generally filled with repeated...
Keep in Touch by Being Creative
When the exhaust fell off my car last month, I phoned a local tyre and exhaust specialist. They gave me a good price so I got the car there, they fixed it and it was ready...
