How Do You Survive in Business?
How Do You Survive in Business? Far too many new businesses fail to make it beyond their first few years. A mere 4% of those that start up actually make it to 10 years. Why is...
Can A Trade Show Actually Bring You Money?
Can A Trade Show Actually Bring You Money? In the modern digital age that we live in, communication between one and other has become such an easy task. With the use of platforms such as...
How Often Should You Review Your Marketing?
How Often Should You Review Your Marketing? A couple of years ago, while I was writing the section of my book, Magnetic Marketing, that talks about scheduling your marketing, I realised that I needed to...
Why Do You Read Email newsletters?
How many email newsletters that land in your inbox do you actually read? Do most of them get the 'delete' treatment before you've read them? Is there any point in spending loads of time and effort...
Why is Mentoring Important?
One of the most enjoyable roles I've undertaken in my recent career has been that of a mentor. A number of years ago I inadvertently took on the role of a mentor to a younger colleague,...
The True Value of eNewsletters
Yan's recent research project about DIY newsletters resulted in some interesting thoughts. Whereas we thought people would be put off using them due to cost, it seems the majority of our respondents were more concerned with...
Appletree Needs an Account Manager
We're looking for a new Account Manager to join our team. Our current Account Manager, Debbie, has been offered a fabulous job with a larger company and we'll be really sorry to lose her. So...
Facebook for Business
"There are over one billion people on Facebook. Learn how to reach the right audience for your business and turn them into customers". Facebook, 2013 This is the opening line on the Facebook for Business home...
How Can an Ebook Promote Your Business?
A book is a powerful way of promoting your business. It's like a giant business card that shares your knowledge and experience with your potential clients. Writing a whole book can be a daunting task, so...
The Art of Marketing Integration
The art of integrating your marketing is easy if you keep it simple. Our previous blog illustrated how your marketing activity should be linked by a common message - and integrated - to be most effective....
