Have You Ordered Your Christmas Cards Yet?
You might think I’m joking, but there is a serious note to this question. It’s not because I think that we should start celebrating Christmas in October – I’ve been seeing ‘Book now for Christmas’ signs...
What Are The Three Key Elements to Marketing?
No matter what sort of marketing you do for your business – whether it’s networking, social media, attending exhibitions or something else – there are three key elements to marketing that you must consider first....
The 4Ps of Marketing – Number 4 = Promotion
If you’ve been following this series of blogs that I’ve been posting over the last few weeks, you’ll know that we’ve reached the final part of the series, which is about the 4Ps of Marketing. To...
Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing
Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing How often do you think that you’ll just spend a little more on a bigger advert, just to see if it works? Or do...
Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing
Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing “I have to use cold calling to promote my business,” they say. “Why is that?” I ask. “Because everyone else in my industry does it....
Massive Marketing Mistakes – Number Four: Trying to Work with Everyone
Massive Marketing Mistakes – Number Four: Trying to Work with Everyone “Who are your clients?” I ask. “We can work with absolutely anyone,” they reply. This is Massive Marketing Mistake Number Four – thinking that...
Massive Marketing Mistakes – Number One: Being the Same as Everyone Else
Massive Marketing Mistakes – Number One: Being the Same as Everyone Else Over the years I’ve met many people who are new in business and are struggling to get going. They are finding the first few...
