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Popularity, sociability and desire

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] The Royal Wedding has been a really 'big' thing during the past month, not just here in jolly old Blighty, but absolutely massive in the States. They haven't got a Royal...

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How to build your brand through social media

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] First, let's get outside the concept that a brand is your logo, and establish that it's also your customer service and your attitude to those who buy or do business with...

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How do your customers find you?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I have a good friend whose new business is doing particularly well. She opened her new shop nearly two years ago, and already she is overwhelmed and thinking of expansion! I...

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What is Foursquare and can it be used for business?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Foursquare is basically a local service-based social network-come-game which you can play online and, more appropriately, via your smart phone. Its main purpose is to tell you where your friends are...

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Are you stuck for something to blog about?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Finding enough content to write is always a troubling problem for bloggers. I constantly read on forums bloggers asking for inspiration about what to put into their blogs, especially since there...

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How do you integrate your online marketing, to save time and money?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] The number of ways that you can promote your business through online marketing is constantly growing. It is now accepted that you need an online presence in order to market your...

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How WordPress.com can help businesses in the short-term

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I read blogging blogs that exalt the virtues of WordPress and what a fantastic platform it is to create a blog. But what they are mainly talking about is WordPress.org, the...

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What is the difference between Web 1.0, 2.0 and 3.0?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] For those who are still confused by my title, Web 1.0, 2.0 and 3.0 are the various stages the internet has evolved, and how it has affected electronic, email, online or...

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Will Facebook take over from websites?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] The short answer is No. This question is asked because, with some businesses, it appears that their Facebook page is getting more hits than their website, but let me assure you...

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Is being the fastest the best?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] It is commonplace to hear that an event had received a large audience because it has been publicised on Twitter. This does, of course, depend on how many followers the Twitterer...

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Latest Blog

Don’t Listen to What Your Clients Really Want!

A couple of years ago I ran my StandOut Strategies workshop for a CEO group...

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I write a lot about how your business can stand out, win new clients and...

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Want to Get Better at Selling Your Service?

Many people I speak to – especially the owners of small service businesses – tell...

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