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The 55%, 38%, 7% rule is rubbish!

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Many people quote the fact that only 7% of communication comes from the words you use. They will tell you that 55% of communication comes from body language and that 38%...

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Putting ?you? into your business

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] How do you make your business stand out from the crowd when it?s just you? How do you show people what?s different about your business when your business is, well, you?...

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What can businesses learn from Disney?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] At the beginning of October my husband and I went to Disneyland Paris. We acted like big kids for three days and had loads of fun. I tried not to think...

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The definition of a brand

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] A brand is perceived in many ways by the customer, and by the company. There are many misconceptions like a brand is the logo: a name, symbol, colour, font, slogan or...

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When you speak, does the room listen?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Do you go to networking meetings and leave not remembering what many of other people said they do? Do you go to presentations and stop listening after the first five minutes?...

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Why it’s important how your blog looks

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I read a lot of blogs, and this means I get to see a lot of blog designs. Usually I'm tempted to go to these blogs because the headline or permalink,...

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Why I love PowerPoint ? Part Two

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] If you read my blog post on Wedneseday (30 June) you?ll have seen that I?m a big fan of PowerPoint, when it?s used properly. If you?re not yet convinced, here are three...

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Why I love PowerPoint ? Part One

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I often hear people saying they?ve been subjected to ?death by PowerPoint? at some event or other. Lots of other people advise against using PowerPoint because it can be the death...

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Turn your service into a product to make it easier to sell

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] When you provide a service, it can be difficult to explain to a potential client what it is that you do and what they will get for the fee. It?s much...

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Is perfection that important?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Perfection ? it isn?t always possible and it certainly isn?t necessary. Believe it or not, if you constantly strive for perfection you will never get anywhere, and you will waste so...

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Latest Blog

Don’t Listen to What Your Clients Really Want!

A couple of years ago I ran my StandOut Strategies workshop for a CEO group...

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I write a lot about how your business can stand out, win new clients and...

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Want to Get Better at Selling Your Service?

Many people I speak to – especially the owners of small service businesses – tell...

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