USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not about building relationships with clients who might want to pay for your services – for you to solve an issue they’re...
I first learnt the basics of public speaking over twenty years ago, when I joined my local Toastmasters group. Every two weeks, I went along to learn how to beat the nerves I felt whenever I...
40% of my current clients are working with me because they first met me when I was giving a talk, workshop or presentation. I love being on stage, sharing my marketing knowledge. I especially love it...
Two talks, both about children in developing countries who don’t have what children in more developed countries have. Both about children relying on charities and support from people outside their own countries. I've always been more...
The latest book I’ve been reading from the Business Book Club is Resonate by Nancy Duarte. It’s a long book, so I’m only going to write about part of it here – the part that makes...
I would love to be able to tell you about the time that I interviewed Kylie Minogue for this next blog in the A-Z of Marketing Experts ... That would be a good story, wouldn’t it!...
Over the years I’ve heard many different tips and ideas on how to give great presentations. One of my favourites is the 3Ps of Presenting from a brilliant presenter and speaker, Tom Balmont, who also knows...
Over the years I’ve heard many different tips and ideas on how to give great presentations. Recently I learnt about the 3Ps of Presenting from a brilliant presenter and speaker, Tom Balmont, who also happens to...
And what happens to your marketing when that happens? The way in which products and services are marketed is very different. With a product, you can show your potential buyer what they are going to buy...
Massive Marketing Mistakes – Number Seven: Trying to Do It All Yourself Are you a Marketing Consultant? If not, why are you trying to do your own marketing? Are you a website designer? No? So why...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
If you’ve heard me speak about the StandOut Strategies, or you’ve read about them in...
