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How to make a brand powerful

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I noticed a clever piece of branding yesterday on Twitter. It was incredibly subtle (the best marketing always is) and this company took advantage of Valentine's Day to send a message...

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LinkedIn Groups for interaction, publicity and knowledge

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] A great feature of LinkedIn is the groups. There are literally thousands to choose from, in a similar myriad of subjects, levels and sociability. Locate them through the ?Groups? link at...

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Radio part two ? 7 ways to give a great interview

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] In part one of this blog post I shared my tips on how to get onto the radio to get some free promotion. Click here to read part one if you...

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Using radio to promote your business ? part one

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I recently was invited to give a radio interview, so I thought I?d share with you my tips for getting on air and how you can use the radio to promote...

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What?s the best marketing you?ve done this year?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] What marketing have you done that has really worked? What have you done that hasn't been a great success? What was your best effort and what will you be doing more...

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Ranting, reminding and rewards from Recognition Express

[caption id="attachment_337" align="alignleft" width="85" caption="Dianne"][/caption] I have worked for Appletree for nearly 4 years as Customer Service Administrator. I was thrilled to be presented with an award plus lots of lovely goodies from Recognition Express. I...

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Is tweeting a waste of time?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] To the uninitiated Twitter may be considered a useless pursuit. The idea of reading these little ?messages? that rapidly zip past your eyes, all seemingly unconnected with each other, blathering on...

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Our Dianne wins employee recognition award

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] [caption id="attachment_840" align="alignright" width="180" caption="Keith Burr of Recognition Express and Dianne Beechey"][/caption] During the summer I entered Dianne Beechey, my longest serving employee, into the Recognition Awards 2010, run by Recognition...

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CSR: PR for your business?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] CSR can be divided into four sections - people, premises, purchasing and promotion: People - we make sure our staff get the training they need and have the best equipment and environment...

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Promoting your business through CSR (Corporate Social Responsibility)

[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] We?ve been working with a CSR consultant, Jo Sandford from Creating Synergy, to look at what CSR we?ve been doing in our business and what else we can do. Jo knew...

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Latest Blog

Contributing to the Shopping

As the UK was about to head into another Covid lockdown towards the end of...

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10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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