[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] In my last post I wrote about how to increase the opening rates of your newsletter, and for this post I am concentrating on newsletter content and how that can increase the likelihood of...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] When we sent out a press release to local journalists, telling them that I'm writing a book about how to survive ten years in business, one of them asked me to...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] My client Sarah designs and makes the most gorgeous curtains. (Click the link to see examples on her website!) Last week we spent half a day together, working on her Marketing Plan, so...
[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] At a recent workshop I ran on how to get more from your networking, we talked about having an objective for each meeting you go to. This objective could be to...
[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] This was the topic of conversation I had at a CIM course on marketing trends last week. Of course the speakers were stressing how important it was to get into social...
[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] Every now and then it's worth dumping your mailing list and starting again. Really?! Recently someone I know lost her newsletter mailing list. On it were about 300 contacts to whom...
[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] Referrals can come in all shapes and sizes and from all directions. They don't just come from your clients - have you thought about where else they can come from? Here are some...
[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] Networking meetings are a great place to get advice and help from other people. It's also a great place to give help and share your expertise and experience... but only if...
[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] Last week I ran a couple of workshops at a business event and we talked about all sorts of different marketing activities. We talked about the fact that whatever marketing you do, it...
[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Everybody in the business world knows that LinkedIn is the professional social networking site, and that anybody worth their salt should be a member. But it's not just somewhere to put...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
