Are Pubs Only as Good as their Toilets? The New Theory!
Are Pubs Only as Good as their Toilets? The New Theory! I have a theory about how you can tell how good a pub is going to be just by looking at the toilets. My local...
In the A – Z of Marketing, Y is for … You!
In the A - Z of Marketing, Y is for ... You! Many small businesses struggle to work out their USP - unique selling point - that makes them different and makes them stand out from...
Why Can’t Most Small Businesses do Sales?
Why Can't Most Small Businesses do Sales? If you put a group of small business owners into a room together and ask how many of them are sales people, what answer will you get? Most people...
You’re Good at What You Do … But Can You Prove it?
You're Good at What You Do ... But Can You Prove it? You've been doing what you do for some time. This means that you really know your stuff, you have clients who love what you...
In the A – Z of Marketing, W is for – Writing
In the A - Z of Marketing, W is for - Writing When I was walking my dogs the other evening, in the summer sunshine, I started to wonder what I would write about in this...
In the A – Z of Marketing, V is for – Values
In the A - Z of Marketing, V is for - Values I hear a lot of people talk about their values and those of their business, they tell me that their values are things like...
In the A – Z of Marketing, U is for … Unique
In the A ? Z of Marketing, U is for ... Unique What makes you different? What makes you stand out from all the other people who do exactly what you do? I meet a lot...
Save Money by Measuring Your Marketing
Save Money by Measuring Your Marketing How often do you measure your marketing? Do you know which of your marketing activities are giving you the best return and which ones you should stop doing or change?...
How Do You Find the Time for Marketing?
How Do You Find the Time for Marketing? In September last year I published my second book. I ordered plenty of copies and started telling people about it. I took it to networking meetings in order...
In the A – Z of Marketing, T is for – Targeted Marketing
In the A - Z of Marketing, T is for - Targeted Marketing I often meet people who tell me they've tried all sorts of different types of marketing because "Well, you have to, don't you,...
