Latest Blog

How do you SURVIVE TEN years in business?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] This was the subject of the presentation I gave at a breakfast networking meeting on 16 June. If you missed it, or if you were there and you'd like a reminder,...

Do you need to blow your own trumpet?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] 1. No, you don't need to blow your own trumpet As a Marketing Consultant, I earn a living from telling people about how great my clients are. They pay me to...

Invisible elements of marketing

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I just have to share this with you: http://designedbygoodpeople.wordpress.com/2010/05/25/wise-words-from-picasso/ This post was so apt when I read it, it rang all my bells! I expect there have been plenty of times...

Don’t get a dog and then bark yourself

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This concept arose from a question I saw in a LinkedIn Group about small businesses wearing too many hats. It also may have been sparked off by Chantal's last post...

Learning from your mistakes

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] When we sent out a press release to local journalists, telling them that I'm writing a book about how to survive ten years in business, one of them asked me to...

3 more tips from my book

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Having just sent out a press release about the fact that I?m writing a book, to celebrate ten successful years in business, we had a request from a local journalist for...

5 top tips for writing adverts

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] During a recession one of the main marketing activities to suffer is advertising. This is not surprising, as most adverts fail because the people that write and/or design them don't understand...

Find time to do your marketing

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Running a busy marketing agency means that there?s often one thing that doesn?t get as much attention at it deserves ? our own marketing! I have a book to write, two...

Having a niche is not limiting yourself

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I got a flat tyre last week. After it was duly changed by my husband (he did offer!) I had the task of sourcing a replacement. There are countless garages that sell...

Is perfection that important?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Perfection ? it isn?t always possible and it certainly isn?t necessary. Believe it or not, if you constantly strive for perfection you will never get anywhere, and you will waste so...