Latest Blog

What does a website review involve?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I'm doing several website reviews this week. The main brief is to find out whether each website attracts the right kind of customer, and whether the right message is being put...

What’s added value in marketing?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] In one of the questions I answered in LinkedIn, one responder asked me what I meant by added value. He thought it referred to the difference between the cost price and...

Is jargon really necessary?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I've gone back to school again. Getting a qualification in the subject I work in seemed imperative if I am to do justice to Chantal's clients, so I've signed up to...

How would a blog work in the 19th century?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Blogging is definitely a 21st century phenomenon. So why am I thinking of it in Victorian terms? Quite some time ago I posted a question on LinkedIn asking how would a...

What issues face marketing today?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] One factor facing marketing today that is not accommodated adequately by businesses is that it needs to take time to succeed. So many companies confuse it with sales and expect immediate...

What do you think marketing is?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I've been tweeting about the difference between marketing and sales, and that they're not the same: the former is about gaining relationships, spreading expertise and maintaining credibility; the latter is about...

What makes a good newsletter?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] As a result of doing some research into what people think about e-newsletters, the answers have been varied and very interesting, fuelled by diverse attitudes and individualistic insights. One thought is that...

Do you deliver what’s expected?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Recently I was out with my husband and his parents, looking for somewhere to get some lunch, on a Sunday, in a town we were passing through . We found pub...

Grow your business by buying another one

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] After a few months of having to keep very quiet about our latest business venture, I'm finally able to share the news with you. From 1 September 2010, Appletree will take...

How consistent is your corporate image?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Some of the things I have accomplished since working at Appletree is to create this blog and maintain its social networking activities. I was very keen to make sure the corporate identity of...