Latest Blog

How to sell a book without selling a book

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] My book has been rejected by two publishers! I?m dismayed and I?m giving up! No, not really. There are plenty of other publishers out there who I can approach and someone...

Ineffectual landing pages are a waste of time

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This sweeping statement has arisen because I see so many examples! In fact this covers two kinds of landing pages, since it refers to the webpage the visitor first lands on...

How to perform a marketing follow-on

[caption id="attachment_348" align="alignleft" width="85" caption="Alice"][/caption] Last year I responded to my husband's request for a metal watering can for his birthday. That's OK, it's easy to go to Google, type in 'metal watering cans' and choose a website from...

Taking the customer services journey

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] The October issue of my email newsletter, Scribbles, was about sales and marketing, and which is more important. (Click here to read it.) I received some really interesting feedback to that...

What can businesses learn from Disney?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] At the beginning of October my husband and I went to Disneyland Paris. We acted like big kids for three days and had loads of fun. I tried not to think...

Which is more important, Sales or Marketing?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Which is more important, Sales or Marketing? Can you effectively grow your business using one and not the other? If you're on a tight budget, do you put your resources into...

How to get customers to notice you

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Many people consider advertising to be a waste of money, because they do not get any business from it. They spend a lot on the design to make it look good, and...

Using relationship marketing with customer loyalty

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] In my past post about customer loyalty, I mentioned that "Loyalty requires working on these satisfied customers, giving them excellent, high quality service, forming a relationship with them to find out...

What’s your definition of marketing?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Philip Kotler?s definition is: ?Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.? Of course...

The definition of a brand

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] A brand is perceived in many ways by the customer, and by the company. There are many misconceptions like a brand is the logo: a name, symbol, colour, font, slogan or...