Latest Blog

So what?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] ?We?ve got 100 years of providing accountancy services.? ?We?ve worked with hundreds of satisfied clients.? ?Our products are the cheapest and best.? ?We listen to what our clients want and provide...

SWOT?s the point?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Back in June 2010 I wrote a blog post about the SWOT Analysis we had recently carried out on our business. Strengths, Weaknesses, Opportunities and Threats ? click here to read...

Radio part two ? 7 ways to give a great interview

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] In part one of this blog post I shared my tips on how to get onto the radio to get some free promotion. Click here to read part one if you...

Using radio to promote your business ? part one

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I recently was invited to give a radio interview, so I thought I?d share with you my tips for getting on air and how you can use the radio to promote...

Who cares about customers?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] As I walked into the shop, the assistant didn?t acknowledge me, as she was busy talking to her friend on the other side of the counter. I started looking for a...

The sales matrix ? a simple way sell more

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Do you know exactly what you sell to all your clients? Do you know what you don?t sell to some of your clients? Do you know where the gaps and the...

How not to do Christmas cards

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] And the prize for the worst Christmas card this year goes to ... My milkman! Why? Here are my reasons: No name on the envelope ? doesn?t my milkman know my...

Why you don?t have to compete on price

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I?ve always seen Waitrose as the quality end of supermarkets. They always charged more for the same brands as the other supermarkets and in return you get staff who know what...

How important are your competitors?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] All businesses, whether large or small, should always be aware of their competitors. But this doesn?t mean you should be frightened of them, or even ignore them. Competitor awareness should become...

What?s the best marketing you?ve done this year?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] What marketing have you done that has really worked? What have you done that hasn't been a great success? What was your best effort and what will you be doing more...