Marketing Your Blog Part 2
In part 1 of Marketing Your Blog we considered in brief a summary of the most effective ways to market your blog. In Part 2, we?ll look at some of these ways in more detail, and...
The 9 Minute Marketing Plan
Here is a process we use for creating Marketing Plans for all our clients and our business. It forms the structure of the book ? Magnetic Marketing ? and it?s what we talk about in short presentations called The 9 Minute...
The Special Effect way of using Social Media
At the end of March 2012 I went to a networking meeting of the Late Breakfast in Oxfordshire. We were treated to a brilliant talk by the guys at Special Effect, a charity that helps people...
What to do with your blog once you’ve written it?
At Appletree we work with companies in many aspects of their marketing, and one of our key recommendations is 1) to write and post blogs, and 2) to promote that blog effectively. For many of our clients...
10 questions potential clients want to ask you
I?ve written a blog of 10 questions that you can ask a Marketing company, before you invest in their services. Click here to read it. As I was writing the questions, I realised that this is...
Doesn?t every marketing company have a database?
I nearly laughed out loud when one of my clients asked me if I have a database ? somewhere to store details of all my clients and contacts. I was surprised that he asked, but perhaps...
10 questions you can ask … a marketing company
If you?re thinking about taking on a marketing company, here are 10 questions you can ask them, to help you decide who to work with and how much to spend. Who do you specialise in working...
Ad Hoc Marketing Does Not Work
?I?ve tried direct marketing and it doesn?t work.? ?I went networking once but it didn?t bring me any new clients.? These are phrases that I hear on a regular basis. It?s a bit like saying ?I...
Save money by measuring your marketing
I?ve written a new case study to go into the second edition of my book, Magnetic Marketing, and thought you might like to read how measuring your marketing can save you money. The first edition of...
Now you?ve written your newsletter – get people to subscribe!
Once you?ve created your strategy for newsletters in terms of compelling content and writing, you need to have a plan to ensure people are actually going to read it. Here are a few ideas to help...
